An online sales funnel is basically a series of steps that attracts prospects, leads them towards a purchase decision, and works to convert or upsell them. With a well-made sales funnel, you can continue to generate new leads and sales while you focus on growing your business, providing great service, or upgrading your products instead of spending all your time marketing.

With a funnel, prospects are only ever moving down and closer to a sale. With a website, on the other hand, your prospects can go anywhere they want, even possibly getting further away from buying your product or service. Think of it like this: a website alone is kind of like an open-world video game. You can run around and decide to take on quests at your leisure. But for the most part, you can decide where you want to go and what you want to do. A sales funnel on the other hand is like a linear videogame (or even a movie). After finishing one part, you are directed to move on to the next. There is only one way to go, and it’s always forward and closer to the end… or in the case of online sales funnels, closer to closing . See how that works?