Our Blogs
Feel free to browse around and check out one of the very best collections of informative and helpful writings on digital marketing, social media, advertising, lead generation, content creation, and more. Stay up-to-date on the very latest trends impacting our fast-changing world so you can continue to make a Higher Impact in your business, your community, and your world!
01 AI-powered decisioning and real-time data signals will be key to great one-to-one personalization.
Personalized marketing isn’t new. What will change is the degree and scope of personalization as AI and automation take one-to-one marketing to new heights, powered by increasingly rich customer data.
02 Everything will be omni-channel – not to be confused with multi-channel.
Customers want unified, contextually relevant experiences across all channels. Businesses may have only just started to implement their omni-channel strategy or have struggled to deliver a connected customer experience. In the future, they will need to intensify their efforts to increase customer satisfaction and improve conversion.
03 It’s the end of the buyer’s journey as you know it.
MarTech’s increasing ability to offer more personalized and dynamic journeys, along with the ubiquitous move to digital channels, has remapped the buyer’s journey. Expect it to be customized to each buyer in the future.
04 Quality content will be business critical.
Excellent content won’t just be a part of marketing – it will be absolutely integral. Expect intensifying competition for SEO rankings and buyer attention.
05 Everyone will need a strategy to adapt and engage with customers in the next iteration of the internet, Web 3.0.
Want to know more? Don’t worry – we’ll give you a more robust definition of how Web 3.0 might work coming up. Suffice to say, marketing will need a good grasp of Web 3.0 options and informed, agile approaches to utilize them.
06 Environmental, social, and governance (ESG) and corporate social responsibility (CSR) will need to be part of your marketing DNA.
Marketing’s ESG deliverables won’t just be once-a-year reports. As these metrics become increasingly important, we’ll see ESG integrated throughout all marketing activities.
07 More skills and knowledge of tech will be needed.
The marketer of the future will be adaptable and comfortable using AI to power more decision-making. Creativity, problem solving, and strategy will also be key to navigating the changing marketing landscape.
Have more questions?
Message us below to see how we can help you thrive!